Engineering consulting
to modernize stacks
and grow teams.
Senior engineering guidance for businesses ready to level up — from architecture and stack modernization to team structure and the processes that make it all stick.
About
I'm an engineering consultant with over 15 years of experience — starting as a software engineer and growing into senior leadership roles focused on people management and engineering strategy. I work with businesses to modernize their technology stacks, build capable engineering teams, and establish the processes that let those teams move with speed and confidence.
I'm also the founder of doBeacon — an early-stage startup building context-aware tools for businesses, combining location, product knowledge, and company knowledgebase to surface the right help at exactly the right moment.
Approach
People and workflow, together
A technically perfect process that people resist is just as broken as a flawed one they've grown used to. Innovation means finding better balances — new stacks, new processes, outcomes people actually adopt.
Go to market fast, plan to scale
Time is the greatest asset. Build for today's ten customers, but know exactly what you'll expand and what you'll replace at a million. Have the plan — don't build it prematurely.
Simple surfaces, complex engineering
Keep processes and interfaces light. The engineering absorbs the complexity so people don't have to. Complicated onboarding and heavy workflows are a cost measured in lost customers and slow teams.
Clear process first — then standardize, automate, observe
In that order, always. Automating a broken process only scales the problem. Clarity and standardization are the foundation everything else builds on.
doBeacon
The chat on this site runs on doBeacon — and that's intentional. This is what early, right-sized adoption looks like: a real product solving a real problem, live in production, no fluff. Not a tech gimmick — a working first layer of contact that scales to customers, prospects, and teams, each in their own context. Using it here is the pitch.
Contact
Reach out directly — or start a conversation right now.
contact@fjmconsulting.netlinkedin.com/in/francisco-machado